Lessons in Immersive Branding from Sci-Fi and Fantasy
This industry perspective is by Talia Patapoutian, research lead at Red Antler. Indulge me for a moment: imagine you’re standing inside the walls of Game of Thrones‘ Winterfell, with centuries of heroes, traitors, myths, and magic swirling around you. Or perhaps you’re strolling through Tolkien’s beloved Shire, wandering idyllic green fields and ducking into hobbit-holes. […]
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