The MTV Effect

Bamp-badamp-ba-danna-damp, ba-danna-damp! MTV’s sonic signature by Jonathan Elias To borrow from Longhi on Caravaggio, there was life before MTV and life after and the two were not the same. Indeed, if I simply mention some song titles or lyrics, you will no doubt conjure up the images from the then-new art form: video. Here goes: […]

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In No Time

Five minutes is rarely an eternity, but it’s a lot more time than you think. I experienced this in Tokyo in meetings with the CEO of a multi-billion-dollar company. The meetings ran with an engineer’s precision. My allotment for the creative proposals was usually 5 minutes — no more. No less. You learn to tell […]

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